X (Twitter) Marketing: To Build a Successful Brand for Your Business

Let me make one thing clear. X (formerly Twitter) is an extremely powerful marketing tool for your business if you know how to properly wield it.

X gives you the opportunity to expand your reach by driving conversations around your brand, sales conversions, and boosting website traffic.

You cannot apply the same Facebook (or other social media) marketing strategy you use on X. It won’t work very well.

Here, you need to create a dedicated X marketing strategy if you want to build a strong brand for your business.

Let’s get started.

Why Include X (Twitter) in Your Marketing Strategy

Unlike many other social media networks, X is a microblogging platform where people post and interact with text-based content, now called “posts” instead of tweets.

You can also share images, GIFs, and videos – now with expanded limits for X Premium users.

For the past few years, the number of daily active users on X has changed significantly, especially since its rebranding. According to X Business page, the platform has over 535 million active users worldwide.

Key Updates:

• Longer posts: Verified users can now post up to 25,000 characters (compared to the previous 280-character limit for free users).
• More video content: X now allows videos of up to 2 hours for Premium subscribers.
• Monetization for creators: Businesses and content creators can now earn ad revenue based on post impressions.
• Algorithm changes: The “For You” tab now prioritizes engagement-based content discovery, impacting brand visibility.

Whether you are a B2B or B2C brand, you can directly interact with your target audience via posts and community discussions.

X gives people a platform to discuss trending topics that they feel strongly about. This creates an engaged audience for you to reach, whether organically or via paid ads.

This helps in building followers for your brand who are active, intriguing, and engaging. Over time, they can amplify your brand reach both online and offline.

How to Get Started with X (Twitter)

First, you need to create a great business profile page on X.

If you are new to X or already have an inactive page, it’s time to brand your profile and make it active.

 Here’s a screenshot of Maxsemo’s Twitter page looks like.

Keep in mind that branding your profile is an essential part of X marketing.

Here’s how you can create a great business profile on X:

• Choose a professional handle: Your X handle should be short, relevant, and match your brand name across all social media platforms. For example, @brandsolutions, @foodstreet, or @retail_store.
• Add your website URL: Your official company name should be used as the display name, and your website link should be included in your profile.
• Use a branded header image: The banner should be unique to your business and feature your company slogan, tagline, or an ongoing campaign.
• Set your profile picture: Use your company logo as your X profile picture for strong brand recognition.
• Write a compelling bio: In 160 characters or less, describe your company’s mission, services, or key offerings. Add relevant keywords and a branded hashtag if applicable.
• Update the founding date: The ‘birthday’ section can be used to mention your company’s founding year or how long you’ve been in business.

A well-optimized X profile increases your credibility, making it easier for potential customers and partners to engage with your brand.

20 X (Twitter) Marketing Tips to Maximize Your Brand Reach

Whether you are running a startup or large-scale business, X can help your brand stand out from rest of the competition.

This will in turn help in high profile views, attract new followers, improve brand recognition, and increase conversions.

Here are 20 practical tips that you can use in your X (Twitter) marketing strategy.

1. Start Following Others

You need to start following others instead of waiting for people to follow you.

When you are starting out on X, it’s important to follow profiles relevant to your business.

Make sure that the profiles you follow are active and engaged on the platform. The X profiles you should consider following include:

• Competitors in your niche – Understand their strategies and engagement tactics.
• Industry experts – Stay updated on industry trends and insights.
• Your employees and colleagues – Strengthen internal engagement and company branding. It helps with employee advocacy.
• Mainstream and niche influencers – Build connections with those who can amplify your brand.
• News and blog portals (related to your niche) – Stay informed about relevant topics.
• News media personalities – Engage with trending stories and discussions.
• Brands known for their quirky or effective X campaigns – Learn from their engagement strategies.

Even after you gain a significant follower base, don’t stop following relevant and beneficial profiles.

By engaging with other users’ content, you increase the chances of visibility, networking, and audience growth on X.

2. Ask Questions Related to Your Niche

Building quality relationship with your target audience is one way to maximize your brand reach on X.    

You can start by asking questions related to your niche. They can also be based on topics that are currently trending in the social media space.

Add niche hashtags (from suggestions) in your post, if required.

For example, movie database and rating platform IMDb asked its audience what’s the most confusing movie they’ve seen.

Here’s a rather funny question posted by SEO software company Moz. People flocked under this tweet with their quirky replies.

Professional networking platform Linkedin asked its followers about their view on “9 to 5” jobs.

You see, questions attract lots of engagement from your target audience. Also, respond to replies that come under your posts.

3. Join Trending Conversations

When all Facebook platforms faced a severe outage worldwide on October 2021, this is how X (formerly Twitter) reacted to the situation.

Few seconds later, ‘literally everyone’ started replying to that post. This in turn became one of the most trending conversations on X, at that time.

Even the famous fast-food brand McDonald’s joined in that conversation and X’s response to the brand’s replies were hilarious.

This conversation started by X has attracted mainstream media and the ‘screenshots’ of this conversation got shared on other social media platforms.

You can join similar and interesting conversations started by other brands and people.

Most conversations happening on X (Twitter) focus around topics that are trending real time.

You can search for trending topics and hashtags in the Explore tab in your X feed.

4. X (Twitter) Loves Memes

When compared to other forms of content, memes have the power to grab attention with their use of humor which is universally appreciated.

Among major social media platforms, X is considered as a hub for meme-related content as many popular memes originate from this platform.

Nowadays, every major brand has started using memes in their X (Twitter) marketing campaigns.

That’s because memes take on topical issues that your target audience is aware of, they make your brand seem contemporary, fresh, and authentic.

When it comes to popular brand memes, no one can forget Oreo’s take on the massive power outage happened during the 2013 Super Bowl.

Many in the industry considers Oreo’s post as one of the best real time marketing efforts to date.

Here’s another popular meme from food-delivery brand Zomato.

If you are new to meme space and want to leverage meme-content for your X page, you can do two things.

Follow brands that are well known for creating memes on X and other social media. You can get ideas for creating your own memes.

Second thing is that there are lots of online tools that provide templates to create memes.

5. Mention People or Brands Directly in Your X Posts

Instead of only tweeting about yourself, mention other brands (including your competition) and people in your tweets.

It can be about their achievements, milestones, or other news-related events.

When food-delivery company Zomato decided to go public with its IPO many brands came forward congratulating the company.

Here’s what hyper-local delivery brand Dunzo has to say about Zomato’s IPO.

See how other brands reacted to the internet startup’s IPO.

You can mention brands on people in your posts by tagging them or by using their branded hashtags.

This can make your tweets trending for specific topics on X (Twitter) and thereby attracting more engagement.

6. Don’t Ignore Reposts

FYI, a repost is the repost of a tweet posted by another user. It is similar to ‘share’ feature found in Facebook and other social media platforms.

Reposting is one of most effective ways to get the word out about anything worth sharing other than from you.

It helps your followers discover new information, generates more reposts for you, and it makes others follow you.

For instance, you can repost your company management’s or employees’ posts that are deemed important to your brand. (It can be company announcements, employee feedbacks, milestones achieved, awards, events, etc.)

You can even repost news articles that mention your brand, blog posts relevant to your industry, customer/client feedbacks, or any other form of user-generated content specific to your brand.

Retweeting your own tweets can certainly boost their views and engagement.

Don’t use it too much for your posts because your followers will may see it as spam and unfollow you on X (Twitter).

You can also use the ‘Quote’ option to share your opinion when you repost other X posts.

7. Use of Hashtags

X (Twitter) introduced hashtags as a way for people to easily follow topics they are interested in.

Also, it was X that popularized the use of hashtags in the social media space.

There was a time when you can add as many hashtags in each of your posts.

But nowadays, you need to limit the use of hashtags and X recommends no more than two hashtags per post.

As mentioned earlier in tip #3, you can find trending hashtags in the Explore tab of your X feed.

Find those hashtags that can be associated with your brand/niche, and create pots to join the trending conversations.

You can create your own hashtag (like #Maxsemo for Maxsemo.com) for your brand or business.

Make it popular through your posts and you can track other people’s posts that use your branded hashtag. In this way, you can engage with these posts.

You can also create a campaign-based hashtag to attract your target audience to join in your X (Twitter) conversation.

For example, Amazon India created a contest with #PrimeLimitedTimeOffer to promote Amazon Prime.

 You can do the same by joining other brands’ conversations by using their campaign hashtags. 

You can use third-party tools like Ritetag, Trendsmap, and Tweetbinder for your X (Twitter) hashtag research.

8. X (Twitter) Polls

You can use X Polls to gather feedbacks, opinions, and content ideas.

Ask your audience niche-specific questions, which will help you refine your product or service.

Amazon created a poll asking its followers about the best part of shopping during the Christmas holiday season.

You can use polls to promote your product in a engaging and interactive way like Google did for their newly launched Pixel phone.

You can ask questions that provide you with new content ideas that peak your followers’ interest.

For instance, social media management platform Hootsuite asked their followers the reason behind the rise of social commerce.

Find out how bigger brands (irrespective of the niche) are using polls to attract high engagement and keep their followers interested in them.

Try out your own poll ideas, test them, and repeat the process. You will find the ones working in your favour.  

Here lies a content repurposing opportunity. You can share the X poll results on your other social media pages and blog posts.

9. X Threads for Effective Communication

Sometimes, a single post isn’t enough to communicate effectively with your audience, especially with the 280-character limit for free users.

To overcome this, you can use an X thread (formerly known as a tweetstorm). This is a connected series of posts that allow you to share in-depth content in a structured way.

Why Use X Threads?

• Share tips, strategies, and industry insights in an organized manner.
• Provide step-by-step guides for your audience.
• Break down long-form content into digestible pieces.
• Increase engagement and keep your audience hooked with each post in the thread.

How to Create an Effective X Thread:

1. Start with a strong hook – Your first post should be engaging enough to make people want to read further. Avoid overly click-baity language.
2. Maintain a logical flow – Each post in the thread should naturally lead to the next.
3. Use numbering or emojis – This helps readers follow along easily (e.g., “1/5, 2/5…” or “🔥 Tip 1, ✅ Tip 2”).
4. Include visuals – Add images, infographics, or videos to enhance understanding.
5. End with a CTA – Encourage engagement by asking a question, sharing a link, or inviting readers to comment.

One major advantage of using X threads is that you can add more posts to an existing thread anytime. This allows you to provide updates or expand on topics as needed.

For content ideas, you can repurpose content from your blog posts, LinkedIn articles, or other social media pages into an X thread.

10. X (Twitter) as a Customer Support Tool

Nowadays, companies are using social media platforms (especially X) as an alternate customer support tool.

That’s because people are posting about their (positive or negative) experience with a brand.

Also, they are expecting to connect with their favorite brands and it is not limited to just consuming brand content.

Customers want brands to address their issues. Brands can use this opportunity to improve and grow their relationships with their customers via X (Twitter).

For example, India-based cloud kitchen brand Faasos responds to feedbacks posted by their customers.  

Same is the case with Zerodha which is India’s largest stock brokerage. The company tries to clear their customers’ queries related to stock trading and investments.

You can reach out to those customers who are facing issues with your product/service through private messaging chats (DMs).

Also, respond to every query that arrives in your DM. Even though it is not easy to give your customers a great customer experience on X, but over time as you work to grow your customer base it will prove its value.

11. Pinned X Posts

You can use ‘Pinned X Post’ option to place your important post at the top of your X profile.

This is similar ‘pinned post’ found in Facebook and other social media platforms.

Your pinned post is the first tweet that a user sees when they visit your profile.

You can ‘pin’ posts such as important announcements, trending posts, blog posts, polls, customer feedbacks, news mentions, etc.

Pinned posts help in attract new followers, generate website traffic, and boost your post’s reach and engagement.

12. Respond to Brand Mentions

It is common that people talk about brands in their normal conversations, and this happens in the social media space including X.

You can track these conversations through branded hashtags and tagging. You can respond to these (relevant) posts that directly mention your brand.

Then how to track X conversations that mentions you in their posts but do not use branded hashtags or tagging.

You can use third-party brand monitoring tools like Mention, Mentionlytics, and Buzzsumo.

Using these tools, you can track brand mentions on X and other online channels.

You may find news or blog articles that mention your business (in a positive way) and you can share them on X.

Monitoring your brand mentions not only boosts your X presence but helps your SEO as well.

13. Leveraging X Spaces for Real-Time Engagement

Live audio conversations gained popularity with apps like Clubhouse, and X followed suit by launching X Spaces (formerly Twitter Spaces), a live audio chat feature available on both X’s Android and iOS apps.

X Spaces is open to both individuals and businesses, making it an excellent tool for real-time engagement.

How Businesses Can Benefit from X Spaces:

• Host interactive sessions – Connect with your audience through live discussions.
• Strengthen customer relationships – Give your followers a platform to interact directly with your brand.
• Collaborate with industry experts and influencers – Invite them as speakers to boost credibility.
• Announce new products or features – Use Spaces for product launches and updates.
• Conduct Q&A sessions – Engage your audience by answering their questions in real time.
• Showcase thought leadership – Discuss industry trends and insights to position your brand as an authority.
• Leverage employee involvement – Encourage employees to host discussions, enhancing your brand’s employer image.

Businesses can use X Spaces to build stronger communities, increase engagement, and drive brand loyalty through authentic, real-time conversations

14. Connect with X (Twitter) Influencers

Just like influencers on other social media platforms, an X influencer (formerly Twitter influencer) is someone who can start trends, drive discussions, and influence others to engage with products and services.

These influencers can include:

• Movie celebrities, music artists, and sports personalities
• Politicians, company executives, and journalists
• Industry experts and niche content creators

Many well-known content creators on platforms like YouTube, Instagram, and TikTok – such as MKBHD, MrBeast, PewDiePie, Logan Paul, and Zach King – are also highly active on X.

You can find and connect with X influencers who create content relevant to your niche. There are two main ways to collaborate with them:

• Paid collaborations – Pay influencers to mention your brand or product in their posts.
• Organic partnerships – Encourage influencers to share content created by your brand.

If you find it difficult to collaborate with big influencers, consider working with nano-influencers (more than 2000 followers) and micro-influencers (under 10,000 followers).

Influencer marketing on X can generate word-of-mouth marketing, increase branded searches, and drive engagement for your business.

If you are an entrepreneur with a strong personal brand, you can leverage your branding to amplify your business’s brand reach on X (Twitter).

15. Determine Best Times to Post on X

The best way to increase the reach and engagement of your posts is when you post them at specific times of the day.

You need to determine the time when majority of your followers (or your target audience) is most active on X.

According to Sprout Social, the best days to post on X is from Tuesday through Thursday (from 8AM to 3PM), and Sunday is the worst day to post.

You get the best times to post by asking your followers when they are active on X or using a poll.

You can also get insights from your X (Twitter) Analytics data. [More about X Analytics explained in tip #17.]

You can find posts that are best performing, and see what day and time these posts getting the best engagement.

If you find difficulty in manually posting at ‘specific times’ then you can schedule your posts from your X (desktop) account itself.

To automate your post scheduling efforts on your Twitter and other social media pages, you can use tools like Later, Buffer, Hootsuite, or CoSchedule.

16. X Ads Can Help

If you want faster results from your X (Twitter) marketing efforts, advertising is the best option.

You can run objective-based campaigns on X Ads, whether your goal is brand awareness, audience engagement, or conversions.

X Ads offer different categories, including:

• Promoted Ads – Standard posts that advertisers pay to display to a broader audience beyond their followers, clearly marked as “Promoted” and functioning like regular posts. These ads can feature various media formats, including images, videos, and carousels.
• Vertical Video Ads – They are full-screen, sound-on advertisements optimized for mobile viewing, allowing brands to deliver immersive content that captures user attention. You can also include call-to-action button that appears after a viewer has watched one second of your ad.
• X Amplify – X Amplify offers advertisers the opportunity to align their ads with premium video content from relevant publishers through two main formats – Amplify Pre-roll and Amplify Sponsorships.
• Dynamic Product Ads – Dynamic Product Ads (DPAs) on X deliver personalized product recommendations based on user behavior, helping brands retarget past visitors and attract new customers. These ads automatically showcase relevant products, enhancing engagement and boosting conversions.
• Collection Ads – Collection Ads on X enable advertisers to showcase a primary hero image alongside smaller thumbnail images, allowing users to browse multiple products within a single ad unit. This format enhances storytelling and provides a seamless shopping experience, driving engagement and conversions.

To set up your first X Ads campaign, visit the X Ads Manager and follow their step-by-step guide.

Running ads can significantly amplify your brand’s visibility and accelerate results.

17. X Analytics: Measuring Your Performance

X Analytics provides businesses with valuable insights to optimize their marketing strategies and improve engagement.

Keep in mind that X Analytics is only available for Premium users.

Key Metrics in X Analytics:

• Profile visits – Tracks how many users have visited your profile.
• Mentions – Displays the number of times your brand has been mentioned in posts.
• Post Impressions – Measures how many times your posts have been seen.
• Post Engagements – Shows interactions such as likes, reposts, replies, and link clicks, along with engagement rates.
• Top Posts – Highlights your most engaging posts each month, including media posts.
• Follower Growth – Monitors changes in your follower count over time.
• Video Performance – Tracks video views and audience engagement for video content.
• Conversion Tracking – Measures the impact of your X Ads, including return on ad spend (ROAS) and post-ad interactions.

By analyzing these metrics, your business can determine which content resonates with their audience, the best times to post, engagement trends, and how to refine their marketing strategy.

18. Getting Your X Page Verified

Getting the verified badge (blue check) on X lets people know your account is authentic and credible.

Unlike the old verification process, X now offers X Premium (formerly Twitter Blue) as a paid subscription service.

Both individuals and businesses can subscribe to gain verification and additional features such as priority rankings in replies, longer posts, and ad revenue sharing.

To apply for verification:

1. You can find the ‘Premium’ tab that is shown prominently in your profile’s main menu.
2. Choose X Premium for personal verification or Verified Organizations for business accounts. Find the Premium subscription plan that suits to your business requirements.
3. Ensure your account is active, follows platform guidelines, and represents a legitimate brand or entity.

Having an engaged audience, frequent activity, and a strong brand presence increases your credibility and helps make the most of X verification benefits.

19. Leverage (Short) Video Content

Even though X is a microblogging website yet it supports video with maximum duration of 140 seconds for non-Premium users and more than 2 hours for Premium users.

If you are actively making short-video content for platforms like TikTok, Youtube Shorts, and Instagram Reels then you can reshare those videos on your Twitter page as well.

To create short videos, you can use tools like InVideo, Animoto, Renderforest, Biteable, and Canva.

20. Divert Quality Traffic to Your Website

If you are running an SEO campaign for your website then you can use X to generate quality traffic to your website.

Share your new blogs, lead gen forms, press releases, and product/service pages for your X followers. You will start seeing results when you do this consistently.

Do you know that SEO can help in building brand awareness? Check out this article to know more.

Final Thoughts

X (formerly Twitter) continues to be a valuable platform for brand visibility, audience engagement, and business growth.

By staying updated with X’s latest changes and leveraging its unique marketing tools, business owners, social media marketers, and entrepreneurs can maximize their reach effectively.

Looking for more insights on digital marketing? Subscribe to our newsletter to get our latest updates straight to your inbox.