In the ever-evolving world of digital marketing, staying updated with the latest statistics isn’t just helpful – it’s essential.
These numbers tell the story of shifting consumer behaviors, emerging trends, and the strategies that drive success.
Whether you’re crafting a content plan, fine-tuning ad campaigns, or exploring new platforms, having data-backed insights empowers you to make informed decisions and stay ahead of the competition.
In this blog, we’ve curated the most impactful digital marketing statistics you need to know to navigate this current year and beyond.
Global Digital Marketing Overview
The digital landscape is growing at an unprecedented pace, and understanding global trends is crucial for crafting effective marketing strategies.
Here are the key statistics that highlight the current state of digital marketing across the globe:
- At the end of 2024, there were around 5.5 billion internet users worldwide, which amounted to 67.5% of the global population. Of this total, 5.2 billion, or 63.8% of the world’s population, were social media users. [Source: Statista]
- Finding information is the main reason for users (aged between 16 to 64) when it comes to using internet. [Source: Meltwater]
- 94.7% of internet users (aged between 16 to 64) use chat and messaging when compared to social media networks (94.3%) and search engine/web portals (80.7%). [Source: Meltwater]
- According to Nielsen, global marketers plan to dedicate 63% of their marketing budgets to digital channels with search, social media, digital display and online video accounting for the largest increases.
- According to HubSpot, 24% of marketers see increasing revenue and sales as their top priority, with another 19% see increasing brand awareness and reaching new audiences as their major goal.
- 45% of marketers use AI tools (like ChatGPT) for ideas and inspiration. [Source: HubSpot]
- Ad spending in the global digital advertising market is projected to reach US$798.7 billion in 2025. [Source: Statista]
- The biggest challenges faced by organizations when it comes to digital marketing – intense competition (27.1%) and lack of budget (25.4%). [Source: Influencer Marketing Hub]
- According to Linkedin, 59% of marketers are already using AI in their jobs and 61% of marketers are expecting even greater impacts in the next five years.
- The two important skills for marketers – content creation and storytelling (34.2%) and, data analysis and interpretation (25%). [Source: Influencer Marketing Hub]
SEO and Content Marketing Statistics
Search engine optimization (SEO) and content marketing remain cornerstones of digital marketing strategies, helping businesses attract, engage, and convert audiences.
Here are the latest statistics that showcase their significance and evolving trends:
- 91% businesses reported that SEO has positively impacted website performance and marketing goals in 2024. [Source: Conductor]
- 16% marketers say that SEO have resulted in the biggest ROI in the 2024. [Source: HubSpot]
- 85% of SEOs said that they don’t believe that ChatGPT will be a threat to Google Search. [Source: Aira]
- According to Stratabeat, B2B SaaS websites that segmented the target audience (segmentation by industry) increased organic traffic on average by 28.7% vs. 4.1% for those without segmentation.
- For major travel websites, organic traffic accounted for a significant portion of visits with some brands seeing over 73% of their traffic coming from Google and other search engines. [Source: Screaming Frog]
- Google and YouTube still reign as the first and second most visited websites in the world. [Source: Meltwater]
- 54% of organizations say that retaining and expanding existing customers is most impactful content measure in driving their revenue. [Source: WordPress VIP]
- The top 3 challenges faced by marketers when it comes to content marketing are: finding ideas for new content, creating content that receives high engagement levels, and creating content that attract website traffic. [Source: HubSpot]
- During a global survey by Statista, around one-third of the marketers and media leaders survey have selected high-quality content creation as one of their biggest challenges regarding content marketing.
- Genuine, non-promotional content, and posts that offer a transparent look into brands’ business practices and supply chain, are what consumers want to see more on social media. [Source: Sprout Social]
- 52% of organizations are seeking to improve the use of analytics and insights for content performance. [Source: Adobe]
- 71% of organizations say that they see clear benefits in using AI for content creation. [Source: Adobe]
Social Media Marketing Statistics
Social media continues to dominate the digital marketing landscape, offering businesses unparalleled opportunities to connect with audiences, build brand awareness, and drive engagement.
Here are the latest statistics that reflect the power and trends in social media marketing:
- 23% of the surveyed brands say that YouTube gave them the most engagement, followed by Instagram and Facebook. [Source: HubSpot]
- 53% of the people who follow brands on social media say that they are exhausted by self-promotional brand content. [Source: Hootsuite]
- 39.5% of marketers say that social media is the most effective channel and have budgeted accordingly. [Source: Influencer Marketing Hub]
- Consumers’ top reasons for following brands on social are to stay informed about new products/services and learn about exclusive promotions. [Source: Sprout Social]
- India ranks top in the list of countries and territories with the largest Facebook advertising audiences. [Source: Meltwater]
- 58% of the surveyed organizations said that they used organic social media to distribute and promote their content. [Source: WordPress VIP]
- 79% of global marketers view social media as very/extremely effective among digital channels. [Source: Nielsen]
- Social media is the #1 product discovery channel for Gen Z and Millennials. 31% of consumers use social media to find answers to questions. [Source: HubSpot]
- Facebook (86%), Instagram (79%), and LinkedIn (65%) are the leading social media platforms used by marketers worldwide. [Source: Statista]
- 54% of customers unfollow brands and 22% of customers hide them on social media if brands post clickbaits (misleading intentionally). [Source: Sprout Social]
- Social media marketers say that YouTube (27%) and Facebook (26%) have the best audience targeting tools for brands. [Source: HubSpot]
Email Marketing Statistics
Email marketing remains one of the most effective and cost-efficient channels for engaging with audiences, nurturing leads, and driving conversions.
Here are the latest statistics showcasing its impact and trends:
- Marketers say that awareness/promotion (16%) and retention (14.6%) are their key objectives for email marketing. [Source: Mailmodo]
- 65% of marketers say that email deliverability getting harder. [Source: Validity]
- 49% of marketers using AI generate email content with it. [Source: HubSpot]
- 90% of marketers responded to Litmus’ survey said that they witnessed boosted performance with email segmentation.
- For 44% of people, the primary reason they unsubscribe from an email list is that the sender emails them too often. [Source: Zero Bounce]
- Thursday and Friday are the most popular days for email marketers to send out their campaigns. [Source: Mailer Lite]
- 53.4% of marketers say that email template creators where their most popular choice for building emails. [Source: Mailmodo]
- 62% of email teams spend two weeks or more to produce a single email, and it’s common to have multiple emails in production at the same time. [Source: Litmus]
- Global click rates will increase as inflationary pressures ease and the global economic outlook improves. With more disposable income in their pockets, consumers will once again become more likely to engage with email offers. [Source: Validity]
- 47% of people stated that the primary reason they open all emails from a brand is that the brand always sends them relevant messages. [Source: Zero Bounce]
Video Marketing Statistics
Video marketing has become a powerhouse in the digital landscape, offering unparalleled engagement and conversion opportunities.
The following statistics highlight the growing influence of video content:
- 91% of businesses post videos, highlighting their critical role in engaging audiences and driving business growth. [Source: Vidico]
- 73% of marketers say that video marketing is effective at helping them reach their companies overall business goals. [Source: HubSpot]
- 38% of businesses use video to generate leads and boost sales and 31% of survey respondents use video for product education and adoption. [Source: Wistia]
- Both long-form (55.1%) and short-form videos (38.4%) are considered essential for successful social media marketing. [Source: Influencer Marketing Hub]
- 92% of the internet users (aged 16 to 64) watch any kind of video content via the internet each week. [Source: Meltwater]
- 48.2% of the internet users say that music video is the most video content type worldwide. [Source: Statista]
- When it comes to not using video marketing, 37% of the marketers say that they simply don’t know where to start. [Source: Wyzowl]
- YouTube continues to dominate the video marketing landscape, with 90% of marketers utilizing the platform. [Source: Vidico]
- Small businesses are making one video every 24 days while medium businesses are producing a video around every four days. Large businesses are producing a video roughly every three days. [Source: Wistia]
- 43% of marketers say that engagement is the most important video marketing metric to track, followed by watch time (39%) and view count (32%). [Source: HubSpot]
Few Industry-Specific Digital Marketing Stats
Digital marketing strategies often vary by industry, reflecting unique consumer behaviors and market demands.
Here are some key statistics that highlight how different sectors are leveraging digital marketing:
Ecommerce/Retail
- 87% of online shoppers find enhanced content helpful on product detail pages. [Source: Salisfy]
- Retailers are equally bullish on hiring marketing staff, with 81% of businesses planning to increase internal hires – signalling a continued investment in resourcing marketing teams. [Source: Klaviyo]
- More than 60% of surveyed ecommerce marketers say that they will increase their spend on AI, SEO, and website (UX, CRO, etc). [Source: No Brainer Agency]
- More than 15% of ecommerce marketers think purpose-driven content and generative AI are the biggest digital marketing trends. [Source: No Brainer Agency]
Healthcare
- Paid media now represents 26.6% of health delivery organizations’ (HDOs) major resource allocations, while pharma allocates 27.8%. [Source: Gartner]
- The global Healthcare Marketing & Communications Market grew from USD 49.08 billion in 2023 to USD 52.64 billion in 2024. It is expected to continue growing at a CAGR of 7.38%, reaching USD 80.80 billion by 2030. [Source: Research and Markets]
- Search continues to lead all digital efforts, with HDOs committing 25.8% of digital allocations in total (15.3% for paid search advertising and 10.5% for SEO) and Pharma committing 21.8% (11.6% for paid search advertising and 10.2% for SEO). [Source: Gartner]
Banking and Financial Services
- Marketing budget allocation for banking and investing businesses continues to favor digital channels (61.7%) over offline channels (38.3%). [Source: Gartner]
- 57% of marketers (from the financial services industry) say that performance-driven paid media is the most critical of their advertising and media investments. [Source: Mediaocean]
- In the global banking market, digital banks are rapidly gaining popularity, with countries like the UK leading the way of innovation and adoption. [Source: Statista]
- Marketers in the financial services industry currently use generative AI for data analysis (36%) and copywriting (33%). [Source: Mediaocean]
Final Thoughts
In the fast-paced world of digital marketing, staying informed with the latest statistics is key to crafting data-driven strategies that deliver results.
These numbers provide valuable insights into consumer behavior, emerging trends, and industry shifts, empowering marketers to make smarter decisions and achieve sustainable growth.
Want to learn more actionable insights and strategies?
Explore our other blogs on Maxsemo for expert tips and the latest trends in digital marketing!
