Employee advocacy refers to the practice of promoting your company by employees, voluntarily.
As the name implies, employees can act as 'brand advocates' who can spread awareness about your products, services,, or your company as a brand.
As the name implies, employees can act as 'brand advocates' who can spread awareness about your products, services,, or your company as a brand.
This kind of organic, employee-driven promotion can happen online or offline. Yet, online channels are more preferred.
For instance, they can easily share company-created content like blogs and social media posts on their personal social media channels.
Not only that, employees may share their experience of working in your company, their participation in company-hosted events or other industry-related events.
By sharing relevant content and insights that resonate with their audiences, these employees can become your brand ambassadors.
This organic approach adds a human touch to corporate branding efforts, fostering trust and credibility in a way that traditional marketing cannot achieve.
Check out this article if you want to know how to leverage employee advocacy to strengthen your company branding.Tap the link below.