It’s a known fact that SEO helps in building brand awareness online apart from increasing search visibility.
The reverse can also be done. People mentioning your brand name online can help your SEO in a very big way. In other words, brand monitoring helps SEO.
These brand mentions can be your business name, your product/service, names of people working for your business.
And, you can do it with brand monitoring.
What is Brand Monitoring
As the name implies, brand monitoring is the process of tracking brand mentions in online platforms.
These online platforms will include blogs, review sites, discussion forums, news portals, and social media channels.
There are numerous tools available to perform this task. A list of popular tools is provided in the later section of this post.
Brand monitoring is sometimes also known as online media monitoring or web monitoring.
If your monitoring of brand mentions is limited to social media channels then it is called social media monitoring.
If you are listening to people’s social media conversations centered around your brand or your industry then it is called social media listening.
9 Ways How Brand Monitoring Helps Your Website’s SEO
Brand monitoring is one of the most-overlooked strategies used in SEO.
It really helps in content creation, building high-quality backlinks, generating tons of targeted site traffic, search result rankings, and maintaining your brand reputation.
Let’s see how online brand monitoring helps your website’s SEO in the long run.
1. Unlinked Brand Mentions
We know that link building is one of the core strategies of any SEO campaign.
When high-quality websites link to you then your site becomes more credible and more likely to rank well in the first page of Google search results.
If your business has been around for a while, or if a specific product/service of yours has had any kind of popularity at some point.
Then it’s almost certain that there are mentions of your business or product online like news portals, blogs, forums, or on social media.
When they mention you in their content not all of them will link back to your site.
These online publishers and content creators don’t care about promoting anyone else but themselves, or the idea of linking back to your site might never even crossed their minds.
However, if you ask them then they are willing to provide a link. So here the real challenge is to find the unlinked brand mentions.
Not all brand monitoring tools can track unlinked brand mentions, but only with those tools that possess Boolean search.
With Boolean search, you can find unlinked brand mentions in unknown places by filtering out mentions from your social media pages and your website.
Boolean search consists of Boolean operators like AND, OR, NOT, etc that helps you a lot in refining your search.
In this way, you can find unlinked brand mention even on highly renowned and authoritative websites like Techcrunch, Forbes, Mashable, TIME, Reuters, HuffPost, Wall Street Journal, and many more.
After find the exact news or blog article, you can contact its author to include your site’s link to their article so people could visit your website.
2. New Content Ideas for Your Site
Brand monitoring provides you with valuable insights that can help you improve your website content strategy in a considerable way.
For example, you can keep track of trending topics related to your niche and create content around it.
You can do this by monitoring online posts that mention your target keywords. These keywords must specific to your brand, product, or your niche industry.
How do you know whether your content is highly engaging to your audience?
You can do that by gathering a list of brand mentions and analyze how audience responds to your content.
Praises or criticisms, you can change the way of creating content based on the feedback from your audience.
See what type of content your audience respond to the most and produce more of it.
It is important to adjust your content (whether it is blog posts, videos, and infographics) to your audience.
3. Finding Guest Blogging Opportunities
Guest blogging is not only an excellent link building strategy but it also helps to build yourself as an authority in your niche, increase brand visibility, and provide more value.
You can find guest blogging opportunities through brand mentions.
When popular blog sites mention your brand or your product, you can get in touch with the editors who are willing to accept your guest posts.
Also, there are niche-specific blogs but hard to find in Google search results.
These blogs have a more loyal audience and the blog editors are more likely to publish your articles.
Your guest post on these niche blogs will boost your site’s referral traffic and build your own loyal audience who follows you regularly.
Brand monitoring can help you find these niche blogs by typing in the keywords relevant to your industry or a range of blog topics you would like to write about.
If you are looking for more opportunities in guest blogging then check out this guide by Backlinko.
4. Collaborate with Social Media Influencers
When a social media influencer mentions your brand name it becomes a perfect opportunity to introduce your brand to a new audience and to increase site traffic.
You can connect with the influencers you want to collaborate by tracking brand mentions, niche industry or using product-related keywords.
You need to make sure that they are genuine and they have followers whom you can target with your brand.
You can collaborate with the influencer who is interested in introducing your brand to their followers.
If you are a small business, you can collaborate with nano-influencers who are affordable, highly niche-specific and have high engagement rate compared to their bigger counterparts.
You can create branded content with a call-to-action (like visiting your website) and the social media influencer will share to their audience.
If the same influencer has an active blogging website, you can request them to post your content along with a link back to your site.
In this way, you can get increased site visits and at the same time get a boost for your brand awareness.
5. Create More Online Buzz with Ads
Tracking online mentions of your business through brand monitoring tools allows you to see on which online is your brand mentioned the most.
You can use advertising to create more online buzz about your business and converting it into website visits.
For example, through brand monitoring you’ve learned that Quora and Reddit produce most brand mentions and using their respective advertising platforms you can create ad campaigns that generate more referral traffic.
The same can be applied for social media platforms.
6. Maintain Your Brand Reputation
When your brand becomes well known on the web and at the same time you have its reputation.
Sometimes a single bad press about your business can create considerable damage to your brand’s reputation.
Brand monitoring helps you to monitor review websites, discussion forums and social media for bad reviews, complaints or negative articles about your business.
You need to make sure that you respond to them.
Responding to the positive ones will help in creating word-of-mouth publicity and thereby giving a boost to your brand awareness.
If you are looking for more tips in building brand awareness through digital marketing then check out our previous post.
7. Your Competitors Can Help You
If there are no new mentions of your brand online why not start tracking your competitor’s brand names?
Or, if you are new in the industry you can track those competitors who already established in same niche as you and are popular online.
You can use the above-mentioned tips when it comes to tracking your competition.
By tracking your competition, you can gather valuable information like what kind of content they share on their site, where they get links, where they publish their guest posts, and the influencers they collaborate with.
8. Generate Branded Searches
When you use above-mentioned strategies to increase your site’s search presence, more people will become aware of your business.
This will in turn generates branded searches on Google. These are search queries that contain direct mentions of your brand name or product name.
The branded search traffic that is coming to your website is mostly converting compared to normal search traffic.
You can include your branded search queries in your SEO campaign as it will give an edge over your competition.
9. Use Your News Mentions on Social Media
You can use your news mentions to start conversations around your brand on social media.
Share news articles that mention your brand (in a positive way) with your social media followers.
Or, you can make share short-video about your news mention and share it on your TikTok, Youtube Shorts, or on Instagram Reels.
Popular Brand Monitoring Tools You Can Consider
Now you know how brand monitoring helps your SEO. Here is a list of popular tools that will help you to track mentions of your brand on social media and other online platforms.
1. Mention
Mention is a comprehensive brand monitoring tool designed to help businesses track and analyze their online brand presence.
It allows users to monitor brand mentions across various platforms, including social media, news sites, blogs, and forums in real time.
The key features of Mention include:
Real-time Alerts: Users receive instant notifications whenever their brand is mentioned online, enabling quick responses to both positive and negative feedback.
Sentiment Analysis: The tool assesses the tone of mentions, helping businesses understand public perception and sentiment towards their brand.
Competitive Analysis: Mention allows businesses to track competitors’ online presence and performance, offering insights into industry trends and competitive positioning.
Customizable Reports: Users can generate detailed reports to analyze their brand’s online performance and share insights with stakeholders.
Influencer Identification: The tool helps identify key influencers who are discussing the brand, which can be crucial for marketing and outreach strategies.
Mention is widely used for reputation management, market research, and customer service, making it a valuable tool for businesses looking to maintain a positive and proactive online presence.
2. Mentionlytics
Mentionlytics is another powerful brand monitoring and social media management tool designed to help businesses track their online presence and reputation.
Here are the key features of the tool:
Comprehensive Monitoring: Mentionlytics tracks brand mentions across social media platforms, news websites, blogs, forums, and other online sources.
Sentiment Analysis: The tool analyzes the sentiment of mentions, providing insights into whether the discussions about the brand are positive, negative, or neutral.
Competitor Analysis: Businesses can monitor their competitors’ online activities, helping to understand market dynamics and competitive strategies.
Customizable Reports: Users can create detailed, customized reports that highlight key metrics and insights about their brand’s online presence.
Social Media Management: Mentionlytics offers features for scheduling posts, managing social media accounts, and engaging with the audience directly from the platform.
Influencer Tracking: The tool identifies influencers who are talking about the brand, which can be leveraged for marketing and outreach efforts.
Mentionlytics is designed to help businesses enhance their online reputation, engage with their audience, and stay informed about market trends and competitor activities.
3. Buzzsumo
BuzzSumo is a robust content research and brand monitoring tool designed to help businesses discover, analyze, and amplify their content.
Here are the key features of the tool:
Content Discovery: BuzzSumo identifies the most popular content across various platforms, allowing users to see which topics and formats are trending.
Influencer Identification: The tool helps users find key influencers in their industry who can amplify their content and increase reach.
Content Analysis: BuzzSumo provides detailed analytics on content performance, including engagement metrics such as shares, likes, and comments.
Competitor Analysis: Users can track competitors’ content strategies and performance to gain insights and stay competitive.
Alerts and Monitoring: The tool offers real-time alerts for brand mentions, keywords, or competitor activities, enabling users to respond quickly.
Backlink Analysis: BuzzSumo allows users to track who is linking to their content, helping to understand and improve SEO strategies.
BuzzSumo is widely used for content marketing, social media strategy, and brand monitoring, making it a valuable tool for businesses looking to enhance their online presence and content performance.
4. BrandMentions
BrandMentions is a comprehensive brand monitoring tool designed to help businesses track their online presence and manage their reputation.
Key features of BrandMentions include:
Real-time Monitoring: The tool tracks brand mentions across social media, news websites, blogs, forums, and other online platforms, providing real-time updates.
Sentiment Analysis: BrandMentions analyzes the sentiment of each mention, helping businesses gauge public perception and react accordingly.
Competitor Analysis: Users can monitor competitors’ mentions and activities, gaining insights into their strategies and market positioning.
Detailed Reporting: The tool generates in-depth reports that highlight key metrics and trends, allowing businesses to analyze their brand’s online performance.
Influencer Identification: BrandMentions identifies influential figures discussing the brand, which can be leveraged for marketing and outreach campaigns.
Engagement Insights: It offers insights into how audiences are engaging with the brand, helping to refine marketing strategies and improve customer interactions.
BrandMentions is designed for reputation management, market research, and enhancing customer engagement, making it a valuable tool for businesses aiming to maintain a positive online presence.
5. Awario
Awario is a comprehensive brand monitoring and social listening tool designed to help businesses track their online presence and reputation.
Key features of Awario include:
Real-time Monitoring: Awario tracks brand mentions across social media, news websites, blogs, forums, and other online platforms, providing real-time updates.
Sentiment Analysis: The tool evaluates the sentiment of mentions, helping businesses understand whether the discussions about their brand are positive, negative, or neutral.
Competitor Analysis: Awario allows users to monitor competitors’ online activities, offering insights into their strategies and market positioning.
Customizable Reports: Users can generate detailed, customizable reports to analyze their brand’s online performance and share insights with stakeholders.
Influencer Identification: The tool helps identify key influencers talking about the brand, which can be crucial for marketing and outreach efforts.
Boolean Search: Awario offers advanced search capabilities with Boolean operators, enabling users to refine their monitoring queries for more precise results.
Awario is designed to support reputation management, market research, and customer engagement, making it a valuable tool for businesses looking to stay informed about their online presence and improve their marketing strategies.
6. Brand24
Brand24 is a powerful brand monitoring tool that helps businesses track and analyze their online presence.
Key features of Brand24 include:
Real-time Monitoring: Brand24 monitors brand mentions across social media, news websites, blogs, forums, and other online sources, providing real-time updates.
Sentiment Analysis: The tool analyzes the sentiment of mentions, allowing businesses to understand public perception and respond appropriately.
Influencer Identification: Brand24 identifies key influencers discussing the brand, which can be leveraged for marketing and outreach campaigns.
Competitor Analysis: Users can monitor competitors’ online mentions and activities to gain insights into their strategies and market positioning.
Customizable Reports: Brand24 offers detailed, customizable reports to help businesses analyze their brand’s online performance and share insights with stakeholders.
Engagement Metrics: The tool provides metrics on engagement, such as likes, shares, and comments, helping businesses understand how audiences are interacting with their brand.
Brand24 is ideal for reputation management, market research, and improving customer engagement, making it a valuable tool for businesses aiming to enhance their online presence and responsiveness.
7. Brandwatch
Brandwatch is a sophisticated brand monitoring and social listening tool designed to help businesses track, analyze, and respond to their online presence.
Key features of Brandwatch include:
Comprehensive Monitoring: Brandwatch tracks brand mentions across social media, news sites, blogs, forums, and other digital platforms, providing real-time data.
Advanced Sentiment Analysis: The tool uses AI to analyze the sentiment of mentions, helping businesses understand public perception and emotional tone.
Audience Insights: Brandwatch offers detailed demographic and psychographic insights into the audience engaging with the brand, enabling more targeted marketing strategies.
Competitor Benchmarking: Users can monitor and compare competitors’ online activities and mentions, gaining valuable insights into their strategies and market position.
Customizable Dashboards and Reports: The tool provides customizable dashboards and detailed reports, allowing businesses to visualize and analyze their online performance effectively.
Influencer Identification and Engagement: Brandwatch identifies key influencers and helps businesses engage with them to amplify their reach and impact.
Trend Analysis: The tool tracks and analyzes emerging trends, helping businesses stay ahead of industry developments and consumer preferences.
Brandwatch is ideal for reputation management, strategic planning, market research, and enhancing customer engagement, making it a valuable tool for businesses aiming to optimize their online presence and marketing efforts.
8. Keyhole.co
Keyhole.co is an advanced brand monitoring and social media analytics tool designed to help businesses track their online presence and optimize their social media strategies. Key features of Keyhole.co include:
Real-time Monitoring: Keyhole.co monitors brand mentions across social media platforms, news websites, blogs, and forums, providing real-time updates and insights.
Sentiment Analysis: The tool analyzes the sentiment of mentions, allowing businesses to understand and respond to public perception effectively.
Hashtag and Keyword Tracking: Keyhole.co tracks the performance of specific hashtags and keywords, helping businesses optimize their social media campaigns and content strategies.
Influencer Identification: The tool identifies key influencers and their impact, enabling businesses to engage with them for greater reach and brand advocacy.
Competitor Analysis: Users can monitor competitors’ social media activities and performance, gaining insights into their strategies and market positioning.
Customizable Reports and Dashboards: Keyhole.co provides detailed, customizable reports and dashboards, allowing businesses to visualize and analyze their online performance data.
Keyhole.co is ideal for social media management, reputation management, and market research, making it a valuable tool for businesses looking to enhance their online presence and social media effectiveness.
9. Meltwater
Meltwater is a comprehensive brand monitoring and media intelligence tool designed to help businesses track, analyze, and enhance their online presence and media coverage.
Key features of Meltwater include:
Media Monitoring: Meltwater tracks brand mentions across social media, news sites, blogs, forums, and other digital platforms, providing real-time updates and insights.
Sentiment Analysis: The tool uses advanced analytics to assess the sentiment of mentions, helping businesses understand public perception and respond appropriately.
Media Analytics: Meltwater offers in-depth analytics on media coverage, including reach, engagement, and trends, allowing businesses to measure the impact of their media efforts.
Competitive Intelligence: Users can monitor competitors’ media activities and mentions, gaining insights into their strategies and market positioning.
Customizable Dashboards and Reports: The tool provides customizable dashboards and detailed reports, enabling businesses to visualize and analyze their media performance effectively.
Influencer Identification and Engagement: Meltwater identifies key influencers and helps businesses engage with them to amplify their reach and impact.
Social Listening and Trend Analysis: The tool tracks and analyzes social media conversations and emerging trends, helping businesses stay ahead of industry developments and consumer preferences.
Meltwater is ideal for reputation management, PR strategy, market research, and enhancing customer engagement, making it a valuable tool for businesses aiming to optimize their media presence and communication strategies.
10. Digimind
Digimind is a robust brand monitoring and competitive intelligence tool designed to help businesses track their online presence and gain valuable market insights.
Key features of Digimind include:
1. Real-time Monitoring: Digimind tracks brand mentions across social media, news websites, blogs, forums, and other digital platforms, providing real-time updates.
2. Sentiment Analysis: The tool analyzes the sentiment of mentions to help businesses understand public perception and respond effectively.
3. Competitive Intelligence: Users can monitor competitors’ activities and mentions, gaining insights into their strategies, strengths, and weaknesses.
4. Trend Analysis: Digimind identifies and analyzes emerging trends and topics, helping businesses stay ahead of industry developments and consumer interests.
5. Customizable Dashboards and Reports: The tool offers customizable dashboards and detailed reports, allowing businesses to visualize and analyze their online performance and market data.
6. Influencer Identification: Digimind identifies key influencers discussing the brand or industry, which can be leveraged for marketing and outreach efforts.
7. Crisis Management: The tool provides alerts and insights for potential crises, enabling businesses to manage and mitigate risks promptly.
Digimind is ideal for reputation management, market research, competitive analysis, and strategic planning, making it a valuable tool for businesses looking to enhance their online presence and make informed decisions.
Conclusion
This strategy is really helpful for both B2C and B2B businesses who want to enhance their search presence on Google and other search engines.
Let me know what you think about how brand monitoring helps SEO. Have you tried this before? Share your thoughts in the comments section.
